Digital Marketing
Rich HTML emails and social graphics have been developed for brands like PRG and a range of outdoor companies, from hiking gear to firearms. The focus stays on thoughtful design, strong brand alignment, and clean, optimized code that performs reliably across devices and email clients. The result is cohesive digital work that feels consistent, functional, and easy to engage with—whether in the inbox or on social.
Rich HTML Email Design
Email marketing became a large focus during my tenure at PRG. I was tasked with building not only our internal templates, but external marketing collateral as well. We were eventually able to expand our lists through various email sign ups and external email partners; representing all three business units — PRG, PRG Gear, and PRG Proshop. Aesthetic remained on-brand concerning typography and imagery, creating a consistent look & feel throughout. Campaigns ranged from event support, B2B sales, and product awareness.
Social
Social media became a strong extension of our digital efforts, supporting both organic and paid initiatives. Graphics were developed for PRG and its business units, as well as for outdoor brands spanning hiking gear to firearms. Content ranged from event promotion and product launches to general brand awareness and sales support.
